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The Amazon Sweepstakes

The feverish bids to attract Amazon's second headquarters are a side effect of a deeper economic malaise.

Robert Scoble / Flickr

Ever since Amazon announced its plans to build its second headquarters outside Seattle in September, cities have been falling over themselves to secure the project. Touted as the urban investment opportunity of a generation, Amazon’s “Request For Proposals” is really a shakedown in broad daylight. And while it is always painful to watch someone grovel, the pain here is merely a side effect of a bigger economic malaise.

Information is slowly trickling out about the 238 bids officially submitted, each story more outrageous than the last. Chicago, for example, is reportedly offering over $2 billion in tax breaks and other incentives. That’s 40 percent of the estimated $5 billion that Amazon estimates it will cost to build its second headquarters. Not to be outdone, the state of New Jersey and the city of Newark are putting up a combined $7 billion in incentives — more than the value of the initial investment and well over $100,000 for each one of the 50,000 jobs Amazon says it will create. And then there’s Stonecrest, Georgia, which has offered to split off a piece of municipal land to create the new city of Amazon, Georgia and make Jeff Bezos mayor-for-life of this corporate fiefdom.

Incentives on offer range from old-fashioned tax breaks to more fanciful measures like “tax-increment financing,” where future property taxes attributed to an increase in real estate values tied to the Amazon development would return to Amazon. These promises of future benefits are often accompanied by public displays of affection: whether New York City lighting up its icons (including the Empire State Building) “Amazon orange” or the Kansas City mayor’s office hand-reviewing one thousand Amazon products.

This, however, is no one-off pageant organized at the whim of a powerful corporation, but an increasingly common feature of state and local governance.

Wisconsin governor Scott Walker, who famously called collective bargaining an “expensive entitlement,” had no problem giving away $3 billion in incentives to get Foxconn, the company that tried to stop suicides at its Chinese factories by putting up nets to catch workers leaping off its buildings, to build a plant in Wisconsin. Walker, who also thinks a $7.25 per hour federal minimum wage is a bad idea, effectively handed over $500,000 to $1 million of public money to Foxconn for every job it will create in his state.

A comprehensive report published this year found that between 1990 and 2015, the average value of incentives offered by states and cities to businesses has increased three-fold. Although no longer growing as rapidly, incentives still “excessively sacrifice the long-term tax base of state and local economies” for questionable benefits. Many of the Amazon bids tout the very municipal services — like reliable transit or good local schools — that may be put on the chopping block to pay for lavish tax relief promises.

Rot of All Kinds

We shouldn’t be surprised that Amazon can get away with using a few billion dollars of private investment as bait for public billions in return. Investment in the US, both private and public, is in a sorry state. Taken as a proportion of overall economic activity, businesses and governments are investing a fraction of what they did in the postwar years or even a few decades ago.

The business sector does not lack for means — profits margins, while down from record highs, are no longer in the doldrums. But rather than invest in new production facilities and new technology, corporations, under pressure from shareholders, are spending big on dividends and share buybacks or letting cash lay idle. Amazon is in fact one of the few major outliers to this trend, refusing to pay dividends and aggressively using profits to fund continuous expansion.

While private investment has given way to shareholders gorging themselves on profits, public investment has simply given way to rot. Last year, civilian net public investment in the United States amounted to a paltry 0.5 percent of GDP.

Exaggerated worries about debt and deficits and a pervasive ideology that the private sector can do everything better leave the public sector doing the minimum, barely keeping up as things fall apart.

Capital and Its Contradictions

As so often happens under capitalism, there’s a contradiction here.

On the one hand, Wisconsin’s Foxconn subsidy and the intense rivalry for Amazon’s HQ2 are just two of the most prominent examples heralding an intensification of a race to the bottom — a “competitive devaluation” of fiscal policy by governments to suit the needs of private capital. Even as Amazon seeks to crush competition in important retail sub-sectors, it seeks to foster needless and harmful competition among municipalities. Driving down taxes (and public spending) not only makes investment less costly, it creates space for the private sector to take over what had been public. It’s a lot easier for Uber and its ilk to reinvent the (now-privatized) bus when the wheels are falling off public transit systems.

But the rub is that capital needs the public sector as much as the other way around. For all its glorification of enterprise and entrepreneurship, there is much that the private sector will not do: whenever the risks are too big or the benefits too diffuse to capture, the public sector has stepped in. From antibiotics to hydroelectric dams, from public buses to sewage plants, much of the infrastructure that makes life under contemporary capitalism possible is public or publicly funded.

Amazon CEO Jeff Bezos is, in fact, one of the few contemporary plutocrats doing what capitalists are supposed to be doing: “constantly revolutionizing the instruments of production [or in this case, distribution], and thereby the relations of production, and with them the whole relations of society.” In a way, Amazon is a marvel not of the capitalist free market, but of capitalist planning. Bezos’s company has created a globe-spanning mechanism for distributing goods the likes of which the engineers of Gosplan only dreamed.

With its sights set on creating a new, very lucrative marketplace for US federal government procurement, Amazon is moving further along its path of privatized centralization, at the same time implicitly acknowledging that markets have to be made and sustained, often by the state.

Capital may be the force that ultimately socializes production and distribution, but it needs the state all along the way. Today’s public extortion racket is only the tip of the iceberg.